5 Jan 2011

The foundations of a media organisation

This is an interesting post I saw on Media Helping Media.   It described media businesses as having four legs, like a table. These are:
  • The media organisation's target audience
  • The core editorial proposition that it offers to that audience
  • The market that sustains the business
  • The values that the business holds dear

It's an interesting and solid analysis - worth a look.

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