27 Jan 2011

Find me!

I've been busy with many work (and non-work) related projects.   As a result I've tended to focus on one blog - you'll find a lot here:

http://sanjitchudha.com/

5 Jan 2011

The foundations of a media organisation

This is an interesting post I saw on Media Helping Media.   It described media businesses as having four legs, like a table. These are:
  • The media organisation's target audience
  • The core editorial proposition that it offers to that audience
  • The market that sustains the business
  • The values that the business holds dear

It's an interesting and solid analysis - worth a look.

4 Jan 2011

2011: Predictions

Everyone is at it.   I thought I'd join in too.   I've drawn together the trends and developments I see shaping 2011.   Drawn in part from JWT: 100 things to watch in 2011, trendwatching.com, PaidContent: UK, Mashable, TechCrunch and others . . .these are by no means perfect, they are my 'view' if you will. 

Trends in 2011 - http://lnkd.in/G3a78E - what do you think?