The new Spotify tariffs:
Spotify Unlimited: £4.99 per month for ad-free music with no mobile access, offline, MP3 play or high-bitrate streams
Spotify Open: Ad-free, with no invite, mobile, offline, MP3 play or higher-quality streaming and limited to 20 hours a month
The £9.99 Spotify Premium package remains in place for higher-fidelity mobile access
Spotify Free also remains but still requires an invite
The new price (4.99 a month) is aimed at mainsteam target consumers, people who are the larger part of Spotify's seven million plus registered users and whose primary need is for desktop streaming.
In March, We7 showed the way for Spotify when it revealed a premium model at £4.99 per month for unlimited web-based play with the £9.99 per month model enabling addtional mobile access.
Mog.com launched a per month All Access streaming service in the U.S.A in December and is soon set to launch in the UK.
£5 seems to be the magic number that consumers may sustain. Which streaming service will survive?