Recommended Agency: Creative Nation

Creative Nation provide the production consultancy and project management of creative output you need to deliver great results for your brand.

The showreel below showcases some of what they can do . . . but there is much more.   Find out more from the Creative Nation website and blog.



Creative Nation Showreel V3 from Creative Nation on Vimeo.

Creative Nation are interesting for many reasons.   Their excellent work aside, Creative Nation's innovative business model suggests a new template for the agency business model.  

Creative Nation work by establishing a brief with a client and then assembling the talent to match the requirements.   So far, so good.   But, the difference lies in their approach.   Instead of a permanent staff pool (with the cost base and talent limitations that implies), Creative Nation operate a flexible pool of talent tailored to suit each brief.   For clients this means minimal costs with maximum impact and delivery.  

I have worked with them in the past, so you might see this as an endorsement . . . I confess, I am a fan.

The end of publishing as we know it?

Think again.  



The simple truth is that there are now probably more means of distribution and more ways of generating hype around a book or newspaper exclusive than ever before.   The trick is in how it's done.   This video tickled me because of the simple, logical and highly intelligent creative.

Startling video

This one made me stop, its is heartbreakingly beautiful with a haunting score and tells a story really well:

Nuit Blanche from Spy Films on Vimeo.

Creative executions

I really like this one. It's an educational film called 'Does TV make you fat?' and was aimed at 9-14 year olds. It's fact packed but entertaining, not too long and pitched just right . . . . the esence of a good video creative.

Take a look:

Does TV make you fat ? from Denis van Waerebeke on Vimeo.

The video was directed by Denis van Waerebeke for the 'Bon appétit' exhibition. Design was by Nathalie Prunier and animation by Jimmy Audoin. The sound design was created by Ruelgo with the voice of Mark Jane.